This study examined The role of radio in rural development using Gold Fm radio as case study. This study intends to examine the role of the radio in rural area development in Nigeria.The objective of the study is to determine whether radio has been making positive impact in the development of rural areas of Ilesa and also to examine the challenges of radio in rural development. In this study framework of development media theory was used. The study adopted survey method of research whereby questionnaire was used as research instrument. Total copies of 100 questionnaire was administered among men and women of Ilesa, Osun State, total copies of 85 questionnaire were recovered and was analyzed in chapter four of the study. The study concludes that despite some weaknesses which call for adjustments, the radio stations are playing some significant roles in the promotion of development in the rural areas. The findings therefore recommends that government should encourage radio stations especially in rural areas.